Making Cycling Eeeaasy

The right bike for you, unlimited use, zero maintenance. £9/week.

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Illustration of a Mum transporting her daughter and their dog on Everyday Bike in London

How it Works

The subscription bike service designed for Londoners.

A practical transport bike that only you have access to. It’s insured against theft and damage, and we take care of all maintenance.

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Door-to-door transport free from docks, zones and surge pricing. We deliver your bike directly to you, with Pedal Me.

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Made for London

An all-in-one package with no commitments. (Or traffic, or jam-packed Tubes, or face coverings, or chilly bus-stop waits...)

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Zero Maintenance

We service your vehicle regularly and, if ever anything's not right, we'll make sure you have a working bike within 24 hours, so you always have reliable bike transport.

The Everyday Bike

A labelled diagram of an Everyday Bike

Practical & reliable. Comfy & convenient. An Everyday Bike is built for transport, not sport. It's the perfect vehicle for most city journeys.

Your bike carries you and your bags door-to-door quicker and cheaper than a bus, tube or Uber, and without risk of infection.

This style of bike, known as the 'Dutch Bike' or 'Safety Bicycle', was first designed in Britain for UK streets, like London’s. Get yours today.

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Get a convenient, practical & hassle-free bike for just £9/week.

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The Simplest Way to Start Cycling

Join the millions of UK citizens who've started cycling. You'll definitely love bike transport, but what's the right bike for you?

Then there's all the 'extras' to think about. Mudguards? Lights? Locks? Definitely. Lycra? Carbon Fibre? Sports bottles? You probably won't need those to get to work, class or the shops.

We’re here to help. For one flat price, an Everyday Bike gives you everything you need.

And at just £9/week, you can have an Everyday Bike and still take the bus 8 times a week, for less than a weekly Travelcard.

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How do repairs work?

If you get a flat tyre, or anything else happens, we’ll come and get your bike working again within 24 hours. If we need more time, we’ll simply replace it with an identical one, so you always have transport.

Is an Everyday Bike right for me?

Everyday Bikes are designed for relaxed, regular transport. They are the opposite of sweaty sports cycles. You’ll never forget your lights (they're built in!) and, thanks to the cargo racks, it's easy to pick up the shopping on your way home. If you can ride a bike, this is the perfect vehicle for most journeys in the city, well-suited to all weather and even the odd hill.

What if my bike gets stolen?

If your Everyday Bike is stolen, we will replace it within 24 hours of you reporting it to the police. You only pay a small excess for the stolen bike, not the full cost of replacement.

Are bikes practical in London?

Bikes are practical and fun ways to get around, especially for journeys too long to walk. We’re always chatting to Londoners who’ve recently started biking about (maybe you're one of them!) We hear that new cyclists prefer cycling to their previous transport mode because it’s simply more convenient; for most trips a bike gives shorter journey times, and the right bike will even carry your bags for you.

What's included?

Everything you need for everyday biking: a reliable vehicle that only you have access to, a lock, built-in lights, cargo racks, a professional repairs service and UK-wide insurance against theft and damage.

We are in the early stages of this journey, so details may be subject to change. We're committed to giving a great customer experience.

What about helmets and hi-vis?

Relaxed, everyday cycling isn't an extreme sport, it's just transport. Our aim is to make utility cycling really easily accessible so more of us do it. Research shows specialised clothing like helmets and hi-vis have the opposite effect, putting people off riding a bike at all. Therefore, we don't offer them. If you feel more comfortable wearing them, then of course you should. Here are some helmet options.

Where can I ride my bike?

You can take your Everyday Bike anywhere you like. In London, we recommend getting to know the Cycleways, where you'll find lots of other people getting about by bike. They're signposted and there are loads more than you might think. Here’s a really good overview of London’s safest routes, which you can save to your Google Maps, or, for turn-by-turn directions, check out Citymapper. Bikes are welcome on the street, in bike lanes, bus lanes and clearly marked shared spaces.